Product rendering has become a staple for companies in the marketing industry.
It provides them with a digital visualization instead of utilizing traditional photography. This can produce real high-quality product images from different angles and infinite possibilities for branding and marketing purposes.
3D animation also changed the way products are being marketed, which offers a modern and better way to showcase them effectively and increase opportunities to boost product sales.
Let’s discuss what photorealistic animation is and its benefits, as well as how it can help small to large scale businesses grow and better market their products.
3D visuals are all about showing the value and vision of a product, giving you a detailed, realistic image even if it’s not yet manufactured or produced during the design process.
Today, photorealistic rendering gives you the same look of a product digitally. What makes this more impressive is that clients won’t even notice that it isn’t even real thanks to texturing and lighting.
Technology today allows 3D rendering to mimic real-life lighting conditions and shading.
Photorealistic 3D is useful in architectural projects, interior design, marketing, real estate, furniture, fabrication, manufacturing, and many other fields. This is because they won’t need to:
However, these are not the only benefits that photorealistic renders have to offer.
The advantages of photorealistic product rendering range from design options to product sales. Hence, it will be essential to use in many industries in the years ahead.
Most businesses and their customers use 3D models over traditional photography. Here’s why:
Back in the day, architects and interior designers used to deliver their ideas to their customers through flat sketches.
Today, clients can see a clear product image without using pencil-colored drawings, all thanks to the hard-working 3D artists, who bring your idea to life using accurate proportions, dimensions, and textures.
Traditional photoshoots, aside from being expensive, offer limited options as it can only do what’s feasible in terms of the light, staging, etc. On the other hand, photorealistic 3D rendering provides you the ability and tools to control the visuals’ look and feel.
There are no restraints with design, colors, motion graphics, lighting, or visual effects. The rendered output depends solely on your imagination.
Whether you want to create architectural scenes or have your new gadget bathed in studio lighting, you can easily do it in just a few clicks. Usually, all it takes to get started is a Solidworks or CAD file.
Additional 3D modeling is then performed before the texturing takes place. When everything is completed, it can be exported as a still image or animation.
Unlike in the past, products can only be marketed once they are manufactured and produced. This is a precarious move as you’re creating some products without a guarantee if they’re all going to be sold.
However, with 3D images, it’s possible to speed up the production stage a bit. Compared to the physical product, it is easier to correct a 3D scene since the process is entirely digital.
Even if the product design cycle takes longer than anticipated, you don’t have to worry because your products can already be marketed beforehand.
Because traditional product photography requires a lot of production planning (e.g., staging, location, lighting, theme, and so on), last-minute modifications might seem complicated and costly.
With computer graphics (or CGI), changes are not a problem at all. These images are only computer-generated, making it easier and faster for the product’s elements to be corrected and adjusted.
Any last-minute makeover? No problem!
The greatest advantage is its cost-effectiveness. Of course, this also costs money, but unlike traditional photography, this is a more flexible option that maximizes potential uses and ROI thanks to its usefulness in creating still images, animations, and exploded views.
3D models look so realistic that you can barely see the difference with professionally done photographs. Here’s how product rendering can help you grow your business:
With CGI’s help, real estate brokers and developers can showcase realistic images of house models to prospective clients easily and more conveniently, even if the project is still under construction.
Doing this helps their clients make solid decisions and boost their sales quickly, regardless of whether the project is pre-selling or not. You have the ability to create variations of interior fixtures to provide options to buyers.
Photorealistic 3D serves as a valuable and versatile weapon by marketers that must be leveraged to be part of the overall product marketing strategy to boost their sales and audience reach.
With 3D models, nothing can stop them from using it in all kinds of marketing materials in all channels: product brochures, support manuals, presentations, promotional flyers, advertising leaflets, display materials, destination guides and virtual tours, Facebook and Google ads, and many more.
Photorealistic 3D images make it easier for marketers to create appealing promo materials, product comparisons, catchy advertisements, and efficient product demos that will surely grab customers’ attention even before launching.
Manufacturers do not need to spend as many resources and go through numerous revisions while a product is being developed.
Virtual models that can be tested and redesigned as often as necessary are created until the product developers are delighted with the outcome.
3D design also allows you to monitor key quality indicators and fix the design flaws without spending physical resources.
This way, the manufacturer launches a perfect product, which leads to a broader audience reach and higher profit.
3D rendering can be a great way to communicate the benefits even though the underlying topic can be complex.
The Healthcare industry relies on 3D to demonstrate how medical instruments or procedures are done without having to figure out how it would be filmed otherwise.
Realistic 3D is a great alternative to professional photography and can definitely impact your audience.
It’s necessary to find a company providing top-notch 3D rendering services that can help you showcase your products in innovative ways and grab any potential customer’s attention instantly.
Omnislash Visual helps agencies and brands launch products, boost marketing assets, and everything in between.
We are extremely passionate about helping our clients share their stories and promote their brand.
Contact us today and get one step closer to using high-quality imagery in your marketing strategy.
