Ok, the teaser video is done. What now?
Here are some real-life examples of how you can effectively leverage your promo content:
Use in landing pages
Promotional videos on landing pages give the visitor a quick way to see if they like what you are selling. Pairing up video with some key selling point copy and a call-to-action can drive conversion rates.
Social media lends itself nicely to broadcasting promotional content, whether it be a product video or explainer video.
Good ol’ Facebook. It’s not just for your Aunt Marge to argue politics with a complete stranger. This social platform was one of the earliest adopters of an ad platform, and it features a robust set of tools for you to show off your video promos. Create your video campaigns, set your target audience, and go.
Depending on what your business is selling, Linkedin might be your gold mine at reaching decision-makers and executive-level professionals across a wide array of industries. Like other social networks, Linkedin boasts a video player to accompany their post formats. In the past couple of years, they have also beefed up their ads platform as well.
Do it for the ‘gram. With various aspect ratios available, Instagram gives a lot of flexibility for creativity when creating posts, stories, carousels, and IGTV. Part of the Facebook Ads platform, Instagram offers even more exposure through their sponsored posts and stories.
Vimeo is an excellent option for broadcasting your video. Though the audience isn’t as big as Youtube, Vimeo has a proven track record of providing users a way of consuming great content. Additionally, it is a great way to embed videos into your website rather than self-hosting them.
Youtube is an obvious choice when it comes to deploying your promo video. It has the added benefit of providing views while also educating the customer on what you are selling. You have the ability to optimize the title, keywords, and description to drive traffic to your content further.