What do I wear?
I recommend bringing a few changes of clothes (2-3) to be safe. This may feel excessive but there are a few factors that influence if the interviewer might want you to change clothes.
What will I be asked?
Leading up to the interview, discuss with your interviewer what questions they might ask. We don’t want to script your answers, but knowing the questions beforehand might pop some ideas into your head, so you aren’t thrown off-guard when they are asked.
Personally, I like to structure an interview where it is more of a conversation, and less of a formal structured line of questioning. We aren’t interrogating you; we want you to engage us in a conversation on the message and give us well-rounded answers that we can use. In my opinion, this style of interview has resulted in people being much more comfortable and yields much better answers.
- For the purpose of video editing, it is always best to rephrase the question back into your answer. It doesn’t have to be crazy, but a simple acknowledgment of the question back into the answer results in a useable response.
For example, Here’s a mock question for our interviewee Wile. E. Coyote.
“How long have you been with ACME and what is your role here”
An appropriate response might be: “ I started at ACME ten years ago and my first job was in the dynamite department, but more recently, I have been doing outside sales.”
A difficult response to edit with could be: “10 Years, and I do outside sales”
We want to capture your whole line and it reveals so much more about you. The first response gives the viewer a much broader view of who you are and your experience that you led here.
Where do I look?
To camera, or away from camera, that is the question. Depending on the nature of the video, the interviewee might ask you to look directly into the camera when addressing the questions.
This is difficult for new interviewees as it feels unnatural and invasive, but can result into giving really evocative answers if you are comfortable enough with it. My advice for this would be to picture yourself beforehand on how it would look in the final video.
You want to appear strong and confident, regardless of the subject matter. By trying to remove yourself (ego, insecurity) from the process, you can envision how your responses will look when the video is all edited.
More often, though, the interviewer will sit in a chair directly beside the camera and ask you to direct your answers to them. This feels more natural and less invasive. I find that both methods have their places, but the off-camera eyeline is more effective for those who aren’t comfortable with interviewing. Addressing the interviewer feels more like a conversation between two people and less like a line-up at the local police precinct.
I’m not bashing direct to camera eyelines, though. I personally love them at getting a point across, but they are very difficult for someone who doesn’t have acting or previous interviewing experience.
Hair & Makeup
How should I look?
Your interviewer or the producer of the project will generally let you know ahead of time how you should arrive. For some quick interviews, they may ask you to come already made up, but for other projects, the production company will provide a makeup artist.
In the event that they don’t have a makeup artist, I suggest doing your own in a nice, natural way that doesn’t detract from the answers you are giving. If you show up on camera, and look like Mimi from the Drew Carey show, you might have gone too far. A little goes a long way, especially with how good our cameras are at capturing detail. Also, bear in mind what type of video you will be interviewing for. A professional business interview would require a different style of makeup than if you were being interviewed on the red carpet.
If the production does supply a makeup artist, it is good to arrive with your face prepared and moisturized for the makeup application.
The makeup artist will have a look in mind, and they might ask for feedback. That’s it! Let them work their magic!
At the end of the day, the only things that matter are usable responses, and if you can feel more comfortable, the resulting answers will be so much better than if you were in abject fear the whole time. Get to know your interviewer. Talk for a couple minutes, while the crew is setting up. It helps build initial trust.
Take a look at our work and see some interviews with a couple of first time interviewees!