We worked with the splendid folks at 23XI Racing to create a new paint scheme reveal for social media. 23XI was founded by Michael Jordan, so it only feels appropriate that the cars match the iconic Jumpman shoes. So, enjoy the Concord 11 sneakers…in car form.
We wanted to not only focus on highlighting the paint scheme but also the tie-in to the sneakers. We created a :30 second reveal with a single swooping camera move to show all the details. Matteo assembled a highlight reel to play on the screen behind the car to get some nice reflections on the points of interest.
Overall, the video has been successful in it’s reception with over 25,000 likes and 500,000 video views resulting in an increase of more than 80% in viewers over previous videos on their Instagram and Twitter.
Director:
Torrey Benane
Design, 3D & Motion:
Paul Melluzzo
Sound Design / Editorial:
Matteo Guastamacchio
