Motion Graphics Animation is a beautiful art form. What perfect way to tell a story than to take some beautiful Graphic Design elements and put them in motion?
Motion Graphics (or MoGraph, if you’re nasty) is a dynamic medium that combines animated text, color, shapes, and design elements to create evocative video content that doesn’t have to rely on live-action video production footage (though, it does play nicely with it).
Some examples of our motion graphics services are:
You do, that’s who—every brand benefits from using motion graphics to convey a particular message. Motion graphics videos are a great way of providing information, all while entertaining through engaging visuals. They are also adaptable to any animation technique.
Motion graphics design is used in every market ranging from Food & Beverage to Manufacturing and everything in between.
As online video continues to dominate with respect to how people seek out information, motion graphics projects will continue to play an important role in communicating brand messaging to your target audience and drive conversions.
Marketing Materials
Motion Graphics are like infographics on steroids. Use them to break down a complex message or service. Motion Graphics act as a visual aid for reinforcing what the voiceover or narrative in the video are communicating. The benefit that Motion Graphics has over infographics, though, is the simple fact that it requires less work on the viewer’s end to consume information. This aids in overall customer satisfaction by answering their questions in a convenient way.
Explainer videos have been increasingly popular in the past ten years because the information is doled out into digestible visual segments.
Reinforcing brand look
Whether you want an animated logo, or you are developing an app, Motion Graphics play a pivotal role in improving user experience.
Over the past few years, adding Motion Guidelines to company brand books has been increasing year by year. These create a cohesive look across any visuals and improve user experience through familiar motion.
2D Animation
Think of “animation” as an all-encompassing term for any moving image that isn’t live-action video. Animation strings together multiple sequential images to give the illusion of movement.
The traditional 2D animation style required that artists hand draw each frame. Cartoons are a perfect example of this. The animators first draw out different key poses and then create frames for the in-betweens. Nowadays, most animation is made on the computer. A lot of the legwork with creating keyframes is minimized with the animation programs interpolating between the various poses.
Motion Graphics
Motion Graphics is a type of animation. Instead of drawing characters, you are making use of abstract visuals and typography for the storytelling. Typography is a huge part of motion graphics, and it really drives the point home when someone can both hear something and see the same words all at once. Graphic design also plays a very important role in ensuring that the composition and color choices are visually appealing
Motion Design
As time went on and Motion Graphics gained traction as a respectable type of animation (back in the day, it was just viewed as a tool to support live-action video), it evolved into what we refer to as “Motion Design.” The fundamentals are still the same, but motion design uses traditional graphic design principles and incorporates things such as 3D to widen the artist’s skillset.
In the past, 3D programs were typically reserved for big Hollywood movies and manufacturing companies. The increase in accessibility to these programs like Cinema 4D, Maya and Houdini led to the integration with motion graphics in a seamless experience. 3D Animation is a whole other animal and we cover it here.
There are multiple steps in creating an animated video and can get overwhelming for the faint of heart. Here is a brief example.
Yep. Every company puts so much energy into developing the look of the brand. Why not use those elements to create a video?
The result is a motion graphics video with a great story and evocative imagery.
There’s no time like the present to get started on a new motion graphics video for your marketing materials, and social media.